Growth and Innovation at Isuzu Motors in South Africa

GQEBERHA – Isuzu Motors South Africa used its annual corporate address, held at its Struandale manufacturing plant, to detail its business evolution since 2018 and chart its course for the coming years.

The event, served as a backdrop to discuss the firm's changed structure and market approach.

A central feature of the address was the formal introduction of the Isuzu Corporate Philosophy to the local market. Centered on the purpose statement ‘Moving the World – For You’, the framework outlines the company's approach to creating value for customers, employees and society.

"This philosophy articulates why we exist: to help move people, goods and communities forward in a way that creates lasting value," says Billy Tom, President and Chief Executive Officer of Isuzu Motors South Africa. He emphasised it was a guiding principle, not merely a slogan.

The company linked this philosophy to its local operations, stating it translates into providing reliable mobility solutions, responding to customer needs, and strengthening its role in local economies.

"The organisation today is different from the one we launched eight years ago," he says. "We have transformed our leadership, modernised operations and expanded our product offering, while staying true to our core values."

The address provided figures to illustrate recent market performance. In 2025, the company retailed 26 000 vehicles in South Africa, representing growth of 12,2% from the previous year. Exports to other African markets rose by 4,5% to 5 371 units.

Isuzu maintained its position as the top-selling brand in the combined medium and heavy commercial vehicle segments for a 13th year. Passenger vehicle sales also grew, with D-MAX sales increasing by 11,7% and MU-X volumes rising by 45,4% following the launch of a new model.

"Customers choose Isuzu for reliability, durability and vehicles suited to African conditions," says Craig Uren, Executive Vice President for Revenue Generation. "Our focus is on innovating from that foundation to stay relevant in a changing market."

The company highlighted its ongoing investment in its Eastern Cape manufacturing base, noting its role in regional jobs and skills development. It cited the recent establishment of a R750-million component manufacturing facility by VSL Manufacturing in Struandale, supported by Isuzu, as an example of deepening local supply chains.

Internally, the company reported continued investment in employee development, linking it to four consecutive Top Employer certifications. Community initiatives in water security, education and conservation were also noted.

Looking forward, the company confirmed plans to launch a new D-MAX and next-generation truck range in 2026.

"Amid new product introductions, our commitment endures: to deliver solutions customers can trust, now and in the future," Uren added.

Separately, the company released sales data confirming its continued lead in the commercial vehicle sector. For the period from January 7, 2025 to January 6, 2026, Isuzu held a 26,8% share of the combined medium and heavy commercial vehicle cab-over-chassis market.

"This outcome is based on product strategy, engineering refinement, and a focus on customer operational needs," says Uren. He attributed the sustained performance to factors including total cost of ownership, vehicle durability, aftersales support, and long-term partnerships with clients.

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Strong growth forecast from UD Trucks and updates to Quester

Against a backdrop of economic pressure and market volatility, UD Trucks Southern Africa is charting a course of confident and stable growth. This is anchored by disciplined execution, solid retail partnerships and a consistent focus on keeping customers' vehicles on the road.

These points were central to the recent UD Trucks 2026 Media Engagement at Zwartkops Raceway under the theme ‘Confident, Stable Growth though Volatile Underneath’.

The operating environment continues to present challenges, from rising input costs and fuel price fluctuations to infrastructure concerns. Despite this, UD Trucks Southern Africa is maintaining a resilient performance, which in turn strengthens customer trust in the brand’s support for long-term business sustainability.

This is reflected in the company’s annual figures. UD Trucks Southern Africa achieved an 8% share of the overall new-vehicle market, and a 10,8% share in the heavy-duty segment. This contributed to aggregate industry sales which rose to 31 652 units, up from 31 190 units in 2024. The aftermarket business also saw considerable growth, with Service Agreement uptake reaching around 50%, underscoring the focus on long-term customer value, vehicle uptime and operational efficiency.

“While the operating environment remains challenging, our performance shows that customers trust UD Trucks to deliver reliable solutions that support their businesses,” says Filip Van den Heede, Managing Director of UD Trucks Southern Africa. “Our focus remains clear: to drive further for better by offering innovative products, strong retail partnerships and solutions that make a real difference to customer operations.”

The UD Quon, the flagship long-haul model, continues to lead innovation within the range. Built for demanding heavy-duty applications, the Quon integrates advanced technology with a focus on productivity and uptime for customers facing intense commercial pressure.

“The Quon represents the height of UD innovation—from performance and safety to driver comfort and connectivity. It is engineered for customers who expect more from their vehicles,” says Van den Heede.

The event also showcased the UD Quester, a model that has been integral to the brand’s success in growth markets globally. Since its launch in 2013, the Quester has established a reputation for efficiency, durability and versatility across sectors like long haul, general cargo, construction and waste management.

Its development is directly informed by customer feedback, with a clear emphasis on fuel efficiency, safety, driver comfort and uptime—all critical factors in managing the total cost of ownership.

Notable features on the 2026 UD Quester include:
• The ESCOT Direct Drive Gearbox, which contributes to fuel efficiency and consistent driving.
• A 4-Stage Retarder for enhanced braking performance and vehicle control.
• UD Stability Control to aid in rollover prevention and directional stability.
• A driver crash bag for added occupant safety.
• A refreshed cab interior designed with driver comfort and usability in mind.

“Quester is more than a truck—it is a business partner,” says Esaia Taunyane, Sales Director at UD Trucks Southern Africa. “Every feature on the Quester is guided by customer feedback. By improving efficiency, safety and the driver experience, we help customers reduce total cost of ownership and achieve stronger long-term returns on their fleet investments.”

With fuel being a major operational cost, the Quester’s engineering—including efficient powertrains, driving support systems and UD Connected Services—is designed to help customers achieve more kilometers per litre without compromising on performance or reliability.

Uptime remains a fundamental part of UD Trucks Southern Africa’s offering. Through proactive maintenance planning, predictive servicing and responsive breakdown support, the company helps customers reduce unplanned downtime and safeguard productivity.

“Uptime is about anticipation, not reaction,” says Sanjay Naipal, Aftermarket Director at UD Trucks Southern Africa. “By combining proactive maintenance solutions with strong dealer support and connected services, we help customers manage costs, protect productivity and keep their fleets moving—even in demanding operating conditions.”

UD Trucks Southern Africa continues to invest in its dealer network, understanding  strong retail environments are crucial to customer experience and uptime. Recent developments include the opening of the new CMH Commercial Pinetown dealership, upgrades to the McCarthy Commercial Boksburg facility to enhance service capability, and a major expansion at McCarthy Commercial Alrode to increase workshop and parts capacity. Further facility improvements are underway in Richards Bay, Worcester, Kimberley, Bloemfontein and Port Shepstone.

People are central to UD Trucks Southern Africa’s long-term strategy. Ongoing investment in cadet development, driver training and leadership programmes reinforces the commitment to building industry-ready skills.

“Driving further for better goes beyond our products,” Van den Heede concludes. “It reflects our purpose of creating a better life—for people, for the planet and for sustainable growth. It is about how we support our customers, empower our people and contribute meaningfully to the communities in which we operate.”

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Chinese EV Manufacturers Expand in Africa

Chinese electric vehicle manufacturers are swiftly expanding their presence across Africa, as trade barriers in Western markets encourage them to seek new customers on the continent. African demand for electric and hybrid vehicles has risen steadily, driven by urbanisation, higher fuel prices and government incentives for greener mobility.

Major cities such as Nairobi, Lagos, Johannesburg and Cairo are experiencing early adoption of EVs in private, commercial and ride-hailing fleets, despite infrastructure challenges like limited charging networks. The market is further buoyed by a surge in affordable models from Chinese automakers, which blend competitive pricing with plug-in hybrid technology to meet local needs.

Analysts note that Africa’s EV market remains small compared to global sales, but growth rates are among the fastest in emerging regions. This positions the continent as a critical frontier for automakers looking to diversify beyond traditional markets.

In this context, Hong Kong-based Tiazhou Okla Automotive Co., known as Okla Global, has announced a strategic partnership with Treadway Investment Bank to accelerate its expansion across Africa. Treadway will provide corporate finance expertise, facilitate government and private sector partnerships, and help Okla navigate regulatory frameworks in key African markets.

Under the agreement, Okla plans to establish manufacturing and assembly plants in Zimbabwe, South Africa, Nigeria, Kenya and Egypt. These facilities will serve as regional hubs: Zimbabwe and South Africa for the Southern African Development Community (SADC), Nigeria for the Economic Community of West African States (ECOWAS), Kenya for East Africa, and Egypt for North Africa.

Okla stated that this collaboration marks a significant step in its mission to become a leading player in Africa’s electric vehicle industry. Treadway’s role will be central in securing financing, navigating regulatory frameworks and leveraging government relationships to accelerate Okla’s rollout. The partnership is also expected to boost local economies by creating jobs and strengthening industrial ecosystems through localised assembly and production.

Okla’s entry comes amid rapid expansion by Chinese automakers across Africa over the past five years. Companies such as Build Your Dreams (BYD), Chery, Geely, Foton, Great Wall Motor, Haval and Sinotruk have pursued opportunities across the continent, focusing on affordable vehicles as they build local presence. Their growth has been supported by local assembly plants, accessible financing models and strong after-sales support, reshaping consumer expectations and the broader automotive market.

Simultaneously, local players are cultivating their own EV ecosystems. For example, MojaEV Kenya, a Nairobi-based EV distributor, is set to begin local assembly of electric vehicles in partnership with domestic assemblers later this year. This shift from imports to in-country assembly is seen as critical to lowering costs and meeting rising demand for sustainable transport in Kenya and neighbouring markets.

In a related development, Jiangsu Yunyi Electric Company, a high-tech Chinese manufacturer specialising in automotive electronic components, has announced plans to invest approximately R1,2-billion in a production site in Tangier, Morocco’s automotive hub. The company said the Tangier plant will serve as a key overseas production base, leveraging local resources to enhance its global competitiveness and support medium- to long-term strategic goals. Jiangsu Yunyi Electric provides innovative solutions for new energy vehicles, including voltage regulators, rectifiers, diodes, sensors and intelligent wiper systems.

Morocco is emerging as a global automotive powerhouse, attributed to its political stability, geostrategic location, economic performance and incentives for investors. The country’s automotive ecosystem employs over 222 000 skilled workers. This strategic sector has grown exponentially over the past decade, making Morocco the leader in Africa for automotive manufacturing and exports.

In 2025, Morocco’s automotive market was valued at approximately R89,82-billion and is projected to reach around R158,94-billion by 2030, according to expert forecasts. The sector is export-oriented, with 1-million cars produced in 2025. Morocco, which has increased its target to 1,5-million vehicles by 2026, produced 560 000 cars in 2024 and 250 000 in 2020.

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AAAM's 2026 Goals: Boosting Africa's Automotive Industry

The African Association of Automotive Manufacturers (AAAM) has announced that 2026 will be its year of “progressive development through collaboration,” building on what it describes as a successful period of partnership-building in 2025.

Chief Operating Officer Victoria Backhaus-Jerling stated that the coming year would be focused on turning momentum into measurable outcomes. “Through our collective efforts, we have strengthened partnerships across the value chain,” she said. “Now is the time to translate that foundation into tangible progress for the continent’s automotive industrialisation.”

A key focus will be expanding AAAM’s continental footprint, bolstered by the establishment of its North Africa office in 2025. The office is intended to enhance engagement with regional stakeholders and reinforce North Africa’s role within the broader African automotive value chain.

The association has outlined eight strategic priorities for the year ahead. Top among them is unlocking intra-African trade by supporting the ratification and implementation of the automotive Rules of Origin under the African Continental Free Trade Area (AfCFTA). This follows the expected formal adoption by Heads of State in February of a 40% African originating content threshold—a milestone that would allow automotive products to begin trading under the AfCFTA framework. AAAM will work closely with Afreximbank, the AfCFTA Secretariat and African governments to guide members through the new trading environment.

Further priorities include accelerating automotive policy implementation in key markets such as Egypt, Ghana, Côte d’Ivoire, Kenya, Nigeria and Ethiopia, as well as engaging newer markets like Angola. “Policy certainty remains the foundation of sustainable industrialisation,” Backhaus-Jerling emphasised.

On the manufacturing front, AAAM aims to secure at least five concrete component manufacturing investments in Africa through targeted matchmaking and feasibility studies. The association will also advance sustainability initiatives, promoting re-manufacturing, alternative powertrains, micromobility solutions and supportive legislation for New Energy Vehicles.

Other focal points include enhancing automotive data and market intelligence across the continent, scaling up skills development through executive short courses, and fostering mineral beneficiation to connect Africa’s mining sector with local automotive manufacturing. As a strategic partner to the 2026 Mining Indaba, AAAM plans to help build a more integrated pan-African value chain.

Finally, the association reaffirmed its commitment to affordable mobility, noting continued collaboration with vehicle asset-financing stakeholders to develop accessible and sustainable transport solutions.

“All these initiatives are driven by a single commitment,” Backhaus-Jerling concluded, “to deliver greater impact for our members, strengthen collaboration, and deepen the partnerships that will accelerate sustainable industrial growth across Africa.”

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AAAM 2025: Great Milestones in Africa's Automotive Industry

The African Association of Automotive Manufacturers (AAAM) is closing 2025 on a high note, pointing to major strides in policy, capacity building, and regional integration as catalysts for the continent's automotive industrialisation.

The year saw a leadership transition, with the appointment of Victoria Backhaus-Jerling as the new CEO in March, committing to building on the strong foundation laid by former CEO Dave Coffey, steering the organisation towards what it terms "inclusive and strategic industry leadership."

Victoria Backhaus-Jerling

A significant operational move was the establishment of a dedicated North Africa office in Tunisia. This expansion is designed to bolster the association's footprint and directly support regional value chain development across the continent. Further strengthening its focus, AAAM also onboarded a dedicated project manager to drive the expansion of component manufacturing for both OEM assembly and the thriving aftermarket.

The association highlights a pivotal breakthrough for the sector: the conclusion of negotiations on the automotive Rules of Origin under the African Continental Free Trade Area (AfCFTA). This long-awaited agreement provides critical clarity for manufacturers and investors, forming the legal bedrock for integrated regional value chains and increased intra-African trade. With adoption targeted for February 2026, AAAM has pledged its support to member states and institutions to ensure effective implementation.

Intra Africa Trade Fair in Aligiers

Building on this policy milestone, AAAM, in partnership with Afreximbank and the AfCFTA Secretariat, launched an Industrial Policy Executive Short Course. The programme brought together senior policymakers to enhance capabilities in industrial policy design, localisation, and value chain development—a move AAAM believes is essential for creating sustainable automotive ecosystems.

The association also maintained its high-profile advocacy role, convening the Africa Automotive Forum at the Intra-African Trade Fair (IATF2025). The event served as a key platform, sparking dialogue among policymakers, manufacturers, and financiers on affordable mobility, competitive value chains, and the power of intra-African trade to achieve scale.

"Our engagements across North, East, West, and Southern Africa, as well as key international markets, have reinforced the unique dynamics of each region," says Backhaus-Jerling. "Our expanded footprint and strengthened partnerships are geared towards supporting the financing and policy frameworks needed to turn industrial ambition into reality."

As the association looks to 2026, the focus shifts firmly to implementation. With the foundational policies now taking shape, AAAM states its mission is to drive deeper collaboration and build resilient, inclusive automotive value chains across the African continent.

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Hino Motors Unveils Future Transport Solutions at Japan Mobility Show

Japanese truck manufacturer Hino Motors showcased its vision for future transport at the recent Japan Mobility Show in Tokyo, highlighting both advanced mobility solutions and its enduring commitment to the Dakar Rally.

A centrepiece of the Hino exhibit was the production version of a hydrogen fuel cell-powered Hino 700 freighter. Designed to support carbon neutrality, this heavy-duty truck incorporates advanced safety technologies enabling Level 4 autonomous driving on expressways. The company said improvements to its radar system, along with new camera mountings and LIDAR sensors, aim to support its goal of reducing traffic casualties.

Also on display was a customised version of the Hino Dutro Z EV battery-electric vehicle, currently being shown at events in South Africa. The Tokyo exhibit featured a mobile office configuration, utilising the vehicle’s low cargo floor to create a walk-through, spacious interior. Hino suggests such derivatives could serve as on-site control rooms for managing outdoor events or disaster response.

In a separate motorsport endeavour, Hino will be the sole Asian truck manufacturer contesting the 2026 Dakar Rally in Saudi Arabia, marking its 35th consecutive entry. The event, running from January 3, will see a single Hino 600 Series racing truck compete against 46 other trucks from European manufacturers, including Iveco, MAN and Tatra. The Russian Kamaz team, a former dominant force, has not participated since 2023.

The 2026 route will form an 8 000 km loop starting and finishing in Yanbu, featuring 5 000 km of timed sections and a rest day in Riyadh on January 10. Team Hino Sugawara will be led by driver Teruhito Sugawara, who has completed the rally 20 times consecutively. He will be joined by navigator Somemiya Hirokazu and technician Mochizuki Yuji.

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Morocco vs South Africa: The Future of the Automotive Industry

A strategic shift is unfolding across the African automotive landscape, defined not by a single event but by a confluence of ambitions in boardrooms from Casablanca to Johannesburg. The recent, quiet establishment of Tesla’s commercial presence in Morocco, signaled by the recruitment of a Country Sales & Delivery Leader in Casablanca, represents more than a new showroom; it is a calculated entry into a market being deliberately engineered as an electric vehicle hub.

This move coincides with a parallel gravitational pull from Chinese automotive manufacturers toward South Africa’s established industrial base, setting the stage for a continental transformation driven by competing visions of the future.

BAIC factory in South Africa's Eastern Cape

Morocco’s ascent is not accidental. While its overall vehicle production of 559 645 units in 2024 trails South Africa’s historical output, its trajectory and focus are distinct. The kingdom is poised to manufacture between 40 000 and 50 000 fully electric vehicles in 2024, a figure that underscores a targeted industrial policy.

This output is particularly significant given that South Africa has yet to produce a single fully electric vehicle domestically. Morocco’s 5% year-on-year production increase is built upon foundational advantages: geographic proximity to European markets and a charging infrastructure network of approximately 1 000 stations, dwarfing South Africa’s estimated 400-500.

Government policy has been instrumental in creating a fertile environment. Exemptions from value-added tax and customs duties on EV imports have lowered financial barriers for consumers and manufacturers alike. The market response is quantifiable, with EV sales reaching 1 125 units in 2024 and projected to surge to 4 248 in 2025.

Toyota's Prospecton factory near Durban, Kwa-Zulu Natal

This policy framework, designed to position Morocco as a central hub for EV manufacturing and sales, is what makes Tesla’s entry a strategic beachhead. The American automaker’s presence is widely interpreted as a move to capitalize on this surging demand and the country’s export-oriented logistics, potentially encouraging other EV-focused brands to consider North Africa.

“The country offers a mature industrial ecosystem, a skilled and experienced workforce, and a supply chain that has been tested and proven over decades,” says Lydia Zhang, Executive Vice President for Client Coverage in Corporate Investment Banking at Standard Bank, quoted recently in FANews. Zhang notes  South Africa’s role as a gateway to a continent with low motorisation rates presents a compelling investment rationale.

Yet, South Africa’s path is markedly different. Its automotive sector, a cornerstone of manufacturing for decades, finds itself at a crossroads. The rise of Chinese brands like Chery, GWM, BYD and BAIC has reshaped the domestic market, moving them from fringe players to household names based on affordability and improving quality.

This commercial success is now prompting deeper consideration. Several leading Chinese original equipment manufacturers (OEMs) have launched feasibility studies into establishing local assembly plants in South Africa, attracted by the existing supplier base and potential for continental growth.

This interest emerges as traditional manufacturers reassess their South African operations. The potential vacuum creates an opportunity, but one fraught with the nation’s well-documented challenges. “Infrastructure constraints, including energy supply and logistics, continue to be monitored,” Zhang observes, adding investors seek clarity on tariffs, labour laws and long-term policy.

The policy environment itself is a subject of intense debate. Experts argue South Africa’s automotive tax structure inadvertently undermines its own industrial ambitions.

Ford Ranger assembly in the modern plant in Rosslyn, Pretoria

“Our vehicles are overtaxed,” says Professor Justin Barnes, Executive Director of the Toyota Wessels Institute for Manufacturing Studies. He highlights an “inverted market structure” where ad valorem taxes are disproportionately high for cheaper vehicles, stifling domestic demand. Furthermore, the duty differential between imported completely built-up (CBU) units and locally assembled completely knocked-down (CKD) kits is considered too narrow, disadvantaging local component manufacturers who effectively compete against near-zero import duties.

South Africa’s Automotive Masterplan 2035 envisions producing 1,4-million vehicles annually, with half for the domestic and regional African market. Currently, the structure is inverted; the country imports more vehicles than it manufactures for local consumption. “We need a robust domestic market and need to make the regional market our operating environment,” Barnes argues. Failure to do so, he contends, leaves South African producers vulnerable to the demanding and rapidly shifting requirements of distant developed export markets, particularly as they transition to new-energy vehicles (NEVs).

This NEV transition is where the contrast with Morocco becomes stark. South Africa’s high import tariffs and limited purchase incentives have resulted in a negligible EV market. The finalization of a revised Automotive Production and Development Programme (APDP) framework to incentivize NEV production is seen as crucial. Such a policy could unlock a strategic advantage: South Africa’s duty-free trade access to Europe. This access could position the country as a manufacturing and export base for Chinese OEMs keen to produce NEVs for the European market.

“While we would expect Chinese OEMs to begin with semi-knocked down or limited-scale assembly, it is important that this evolves into full-scale CKD production within a defined timeframe,” says Lydia Zhang. “We see this progression as critical for job creation and meaningful local industry participation.”

The emerging picture is of a continent with two powerful, divergent automotive narratives. In the north, Morocco is leveraging agile policy, geographic advantage, and infrastructure investment to build a new, EV-centric manufacturing ecosystem from the ground up, attracting global pioneers like Tesla. In the south, South Africa’s established industrial complex, while grappling with internal policy contradictions and infrastructure woes, presents a compelling case for large-scale, traditional manufacturing investment, increasingly attractive to Chinese brands seeking scale and continental access.

The outcome will hinge on execution. Morocco must convert its potential into sustained industrial depth. South Africa must align its tax and trade policies with its masterplan ambitions to unlock regional demand and attract transformative investment. Together, these parallel developments signal that the African automotive industry is no longer on the periphery of global trends but is becoming a complex and contested arena where its future footprint is now being forged.

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Isuzu MVR Bus Chassis: The Ultimate in Passenger Comfort

Prioritising passenger comfort, the newly launched Isuzu MVR bus chassis features a soft ride bus suspension, delivering a smoother ride while maintaining optimal safety, handling, and stability compared to truck-based bus chassis used by many competitors.

The important consideration here is the chassis is equipped with multi-leaf springs, shock absorbers and stabiliser bars in the front and the rear.

The MVR chassis has a 6 050 mm wheelbase, making it ideal for commuter applications. Its extended front overhang allows for the installation of a standard size passenger entry door, ahead of the left front wheel. This allows for easy passenger entry complemented by the Marcopolo Torino body that is fitted.

The MVR chassis has an overall length of 11 594 mm and a width of 2 367 mm. This equates to 12 600 mm and 2 600 mm respectively with the bus body installed.

The MVR chassis is powered by Isuzu’s trusted 7,79-litre inline six-cylinder 6HK1-TCS diesel engine, delivering 221 kW (300 PS) of power at 2 400 r/min and 980 Nm of torque from 1 450 r/min. It is paired with an Eaton 6-speed manual transmission.

Air Foundation Brakes

Its braking system comprises full air foundation brakes, an exhaust brake, and a magnetic retarder mounted to the rear of the transmission, enhancing both braking performance and longevity.

Designed with a higher profile relative to comparable truck-based bus chassis’, the MVR offers superior approach and departure angles, enabling effective operation in urban and rural environments. The engine is positioned further forward and lower, increasing floor space and providing comfortable seating for up to 66 passengers, 7 standing passengers, and the driver.

The vehicle utilises 315/70R22.5 tyres with 9-inch wheels, favouring contemporary industry preferences over the traditional 11R22,5 tyres with 8,25-inch wheels.

Long-distance Journeys

A 400-litre fuel tank supports long-distance journeys, with noted fuel efficiency across operations. Additional standard features include LED headlamps and tail lamps as part of the Marcopolo Torino body. Standard safety features include automatic headlights-on and an anti-lock braking system.

Passenger amenities such as air-conditioning, USB charging ports, and a sound system are available as optional operator configurations.

Iemraan Brown (Senior Manager: Planning & Program) says:

“The introduction of the new Isuzu MVR bus chassis represents a significant advancement compared to previous Isuzu bus models and current competitor offerings, as it is engineered specifically as a dedicated commuter bus chassis. In contrast, many competitors continue to use truck-based platforms, which typically involve rigid suspensions, truck transmissions, and require substantial chassis modifications.

"Each aspect of the Isuzu MVR chassis—including wheelbase, overhangs, suspension systems, engine placement, transmission with retarder, driver position, braking system, fuel tank capacity, auxiliary air tanks, electrical components, exhaust configuration, and tyre specifications—has been meticulously optimised for bus applications. This comprehensive approach maximises passenger capacity and comfort, providing ample legroom.

Urban and Rural

"An increased chassis height offers enhanced approach and departure angles, making the MVR chassis suitable for both urban and rural environments.

"The gearing is carefully calibrated to deliver superior fuel efficiency in both stop-start city driving and open road driving conditions.

"Furthermore, the power and torque outputs surpass those of comparable competitors.

"In summary, the Isuzu MVR bus chassis is a robust solution requiring minimal modification during bus body installation.”

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Tip Top Milk Expands Fleet with 21 New Mercedes-Benz Trucks

Boosting its national logistics operations, Tip Top Milk has rolled out 21 new Mercedes-Benz Actros 2645 trucks, a move that solidifies a 15-year partnership and underscores the dairy giant's relentless growth. This latest investment brings its total fleet of the German marque to an impressive 155 vehicles, all dedicated to the crucial task of transporting fresh milk from farm to processing plants across South Africa.

The company's journey is a classic South African success story. It was founded in 2010 by the late Beyers de Bruin with little more than steadfast faith, a single Dyna 3500 milk tanker and a mission to assist farmers burdened with milk surpluses. Today, that vision has blossomed into a major enterprise operating from three depots nationwide. Tip Top Milk now employs around 200 people and is responsible for sourcing, collecting and moving a staggering 36-million litres of quality milk every month.

According to David de Jager, Chief Executive Officer at Tip Top Milk, this remarkable expansion has never come at the cost of the company's core values. "Our business is, and always has been, built around people—our customers and our employees. We pride ourselves on doing what is right and being honest in everything we do."

Relationship

This people-centric philosophy extends to their choice of equipment. The relationship with Mercedes-Benz Trucks began at the very start, when the fledgling company needed a partner that believed in its potential. "Back in 2010, Mercedes-Benz Trucks was the only brand willing to take a chance on us," de Jager recalls. "That’s where Beyers’ love for the brand started."

That initial trust has been fortified over the years through a close working relationship with Mercedes-Benz Trucks and Motus Daimler Trucks Airport. De Jager is quick to praise the support from Ruan Pienaar and his team. "Their support is unwavering, and they never make excuses. It’s a pleasure doing business with them," he adds.

In the high-stakes world of perishable goods transport, reliability is non-negotiable. Tip Top Milk has found this in the durability of their Mercedes-Benz trucks, particularly their powertrains. The fleet even includes a vehicle that has clocked over a million kilometres. "But no matter how reliable a truck is, repairs will eventually be needed," de Jager notes. "That’s where Mercedes-Benz Trucks truly stand out—the availability of parts makes all the difference and keeps our business moving."

Dealer Network

This commitment to uptime is backed by an extensive dealer network that provides Tip Top Milk with critical peace of mind. De Jager points out that on one of their major routes alone, there are at least two dealerships ready to assist. He shares a recent incident that highlights this exceptional service: "We contacted Motus Daimler Trucks Airport on a Saturday afternoon with an urgent need to replace a truck after an accident. By Tuesday, the new truck was delivered. That level of responsiveness is a testament to their commitment."

To further optimise operations, Tip Top Milk utilises the Fleetboard vehicle management system. This technology is integral to their drive for fuel efficiency and enhanced driver performance. The company has built a driver bonus structure around the data provided by Fleetboard, leading to tangible results. Through targeted training and data-driven feedback, the average driver performance score has climbed from 8,9 in 2014 to 9,4 today, delivering significant savings on fuel and maintenance.

For de Jager, the decision to stick with the brand goes beyond specs and service. "Mercedes-Benz Trucks are not only the most aesthetically pleasing on the road, they offer a host of features that support our operations," he says. "But the most important factor is our people. Our drivers spend countless hours behind the wheel, and their comfort directly affects their performance and well-being. That’s why we choose Mercedes-Benz Trucks: they deliver unmatched comfort, helping us take care of the people who keep our business moving."

Vision

Reflecting on the enduring partnership, Olaf Petersen, Vice President of Sales and Marketing at Daimler Truck Southern Africa, said, "Fifteen years ago, we saw their vision and potential, and today we’re proud to be one of the leading brands behind their business. We sincerely thank David and the entire Tip Top Milk team for their loyalty. Their continued trust inspires us to support their business as it grows from strength to strength."

As Tip Top Milk celebrates a decade and a half of operation, the arrival of the 21 new trucks is more than a simple fleet refresh; it is a powerful reaffirmation of a partnership built on a foundation of mutual trust, proven performance, and a shared commitment to keeping South Africa's dairy industry flowing.

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The New North African Nexus: How Tunisia, Egypt, and Morocco are Vying for Automotive Supremacy

Something big is happening in North Africa, and it’s not what most people expect. The region’s old image—one of aid packages and political uncertainty—is fading fast. These days, it’s the roar of engines and the hum of factory floors driving the story.

While South Africa continues to dither in uncertainty, the automotive industry is taking center stage, pulling in massive investment and turning the area into a fierce battleground for the future of mobility. Tunisia, Egypt and Morocco are now competing for a spot at the top, each trying to outdo the other – and South Africa – in this billion-Rand race.

Image: Supplied

Tunisia’s latest play is grabbing headlines. After a high-profile visit from Li Shijie—a senior figure in the Chinese People’s Political Consultative Conference—Tunisia’s Foreign Investment Promotion Agency (FIPA) announced a real milestone: 22 Chinese companies are now operating in the country. That’s over R2-billion in foreign direct investment and roughly 1 100 new jobs on the ground.

Sleeves Rolled Up

But it’s not just about handshakes and speeches. At the meeting, FIPA’s Director General Jalel Tebib and Li Shijie rolled up their sleeves and got specific. They’re laser-focused on channeling Chinese investment into Tunisia’s sweet spots: automotive manufacturing, renewable energy, infrastructure, and tourism.

Tebib talked up Tunisia’s open-door policy and business-friendly climate, while Li pointed out the country’s skilled, affordable workforce, its prime location as a gateway to Europe and Africa, and the attractive trade deals that come with it. Both sides are betting big on their partnership, tying it all together with China’s Belt and Road Initiative.

Zoom in to the ground level and you’ll find the real pulse of this industrial shift: local innovators. Enter Bako Motors, a Tunisian startup that’s betting everything on solar-powered vehicles. Instead of following the crowd, Bako is using Africa’s most abundant resource—sunshine—to power their EVs.

Africa’s electric vehicle market is exploding, expected to top R76-billion by 2030. But there’s a catch: most EVs still rely on patchy power grids, which don’t always play nice. Bako Motors spotted a gap. Their solution? Compact cars and cargo vans with solar panels built right into the roof.

Image: Supplied

“Our solar cells cover more than half our energy needs,” says Boubaker Siala, Bako’s founder and CEO. “Look at our B-Van, designed for commercial deliveries—you get free energy for about 50 kilometers a day, which adds up to 17 000 kilometers a year. For businesses watching every Rand, that’s a game-changer.”

Three Wheels

Bako kicked off in 2021 with three-wheeled cargo vehicles, but they’ve quickly leveled up. Now, their four-wheeled B-Van hauls up to 400 kg and delivers a range between 100 km and 300 km. It’s priced from R1,6-million, aimed squarely at logistics and last-mile delivery companies. Their other model, the Bee, is a pint-sized two-seater perfect for city errands, starting at R1,2-million.

Sure, production is still modest—around 100 vehicles—but they’re thinking big. A third model is already on the drawing board, and the team’s gearing up for an export push, hoping their solar-powered EVs will carve out a niche across Africa.

Of course, Tunisia isn’t the only player in the game. Egypt and Morocco, the region’s heavyweights, are ramping up their own efforts with massive investments.

In Egypt, the government’s pulling out all the stops. At a recent ceremony in West Cairo Deputy Prime Minister Kamel Al-Wazir laid the foundation for the new MAC for Mobility Manufacturing Plant, bankrolled by the powerhouse Mansour Automotive Group. Think big—over R2,7-billion in initial investment. The goal? Produce 50 000 eco-friendly vehicles in the first phase alone.

Mansour Group’s chairman, Sir Mohamed Mansour, says the plant will bring in cutting-edge technology and create between 6 000 and 10 000 jobs. This is the start of Egypt’s Automotive Industry Development Strategy, aiming for a homegrown, fully integrated automotive sector. By 2032, they’re targeting annual production of 100 000 vehicles per major manufacturer, including 7 000 EVs, and want at least 35% of every car to be locally sourced.

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“This factory is the seed of a future automotive city,” Al-Wazir said, framing it as the heart of Egypt’s plan to become a regional manufacturing hub for Africa and the Middle East.

Ramping Up

Not to be outflanked, Morocco continues its relentless ascent. The kingdom is already producing over a million vehicles annually and has plans to ramp this up to 2-million. The latest evidence of its momentum is the opening of a new R300-million factory in the Oujda Technopole by Austria’s Hirschmann Automotive.

The new 22 200-square-metre facility, set to create 600 new jobs, complements the company’s existing plant in Kenitra and underscores the country’s deep integration into global automotive supply chains.

During the inauguration, Khatib El Hebil, the Wali of the Oriental region, captured the sentiment, noting, “Oujda, a city of history and culture, is gradually transforming into a true hub for industrial, logistical, and technological development.”

The Road Ahead

The North African automotive landscape is now a tripartite race. Morocco is the established, export-oriented leader. Egypt is the massive domestic market leveraging its scale and government backing to force a dramatic localisation drive. And Tunisia is the agile newcomer, betting on niche innovation and strategic partnerships to carve out its own space.

For global investors and automotive giants, this competition is a boon, creating multiple, compelling options for manufacturing and assembly. For the continent, it signals the emergence of a sophisticated industrial corridor capable of not just assembling, but designing and engineering the vehicles for Africa’s future. The race for North African automotive supremacy is on, and the finish line is a multi-billion Rand prize.

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