Hino 700 Series: Custom Trucks for South Africa's Heavy-Duty Market

Hino South Africa has marked a successful first year in the market with its locally assembled 700 Series extra heavy-duty trucks, now introducing an opportunity for buyers in specific segments to receive trucks customised for their operational needs.

Itumeleng Segage, General Manager of Hino South Africa, explained: "We have identified key segments within the extra heavy market, and our Post Production Operations (PPO) unit is now ready to facilitate the fitment of special equipment to tailor trucks for various applications."

Among the modifications available, Hino SA will oversee the installation of essential components for side tippers, including a power take-off system provided by ZF, along with the hydraulic piping and fluid tank. For those utilising Hino 700 trucks as fuel or Hazchem tankers, the necessary hydraulic pump and piping will be pre-installed before delivery, although customers will need to obtain the appropriate Hazchem compliance kit to meet regulatory standards.

Hino 700 in front of the Toyota GR Racing Academy

Originally aimed at regional haul operators, the Hino 700's cost-effectiveness and impressive fuel efficiency — without the need for AdBlue — has attracted the attention of long-haul operators. However, a limitation for these longer journeys is the single sleeper cab design, which is not ideal for teams of two drivers.

In response, Hino has developed a locally designed sleeper pod that attaches to the cab's roof, enhancing aerodynamics while providing ample sleeping space for an additional driver, complete with lighting and two windows. This solution, inspired by practices in Japan, has already received positive feedback from South African operators trialling the new feature.

Further options available through Hino SA’s PPO unit include aluminium alloy rims and aerodynamic kits designed to improve fuel efficiency. Segage emphasised all PPO modifications are fully compliant with Hino's truck warranty, ensuring peace of mind for operators.

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First li-ion recycling plant opens in South Africa

The disposal of batteries from growing volumes of electric cars has become a global problem with limited facilities in place to recycle those units – but there is now an operational facility in Germiston, Gauteng able to handle not only car batteries but lithium-ion batteries from cell phones and other modern devices.

Cwenga Lib has opened the country’s first lithium-ion battery recycling facility – a milestone not just for South Africa, but for the entire Southern Hemisphere.

The Cwenga Lib process is innovative in its scale and resources. Where mega plants in Asia are constructed to cater to the mass markets abroad using harsh chemicals, huge energy requirements and highly hazardous working conditions, the Cwenga Lib process is unique.

It is efficient at room temperature, with reagents that are food safe and can be scaled to serve smaller communities or single manufacturers who want to locally recycle their own production.

“The processing facility we launched is an example of the modular type recycling stations we can deploy around South Africa and beyond,” says Cwenga’s Ed Hardwick. “They are run by 2-4 operators and produce metal oxides of various quality, depending on what the market in that area needs – back into battery production, pigment grades or even agricultural uses.”

Pottery made with glaze containing recovered cobalt from the first batch of recycled cell phone batteries was auctioned off at the event, with all proceeds going to COPESSA

“Battery waste is a wealth that is currently sitting in our landfill sites waiting for the urban mining movement. Cobalt, nickel, lithium and manganese are all imported into our country as finished products and then left to harm our environment with no responsibility given to the manufacture of those goods.

“It is working with those who can manage producer responsibility, vitalise communities and educate collectors that we can get that potential hazard out of our environment and back into our economy.”

Cwenga Technologies is the parent company to Cwenga Lib and Hardwick says: “We are fortunate our sales of purification products into the hydrometallurgy, water and food industries enable us to reinvest some of that capital into self-funded research on activated carbons and ion exchange resins.”

Battery recycling involves separating the materials inside spent batteries so they can be reused. The process typically begins with manual sorting of different battery types, followed by shredding the batteries into small pieces. Specialised techniques, such as magnets or chemical treatments, are then used to extract the various metals.

Some of these recovered materials, including lithium and cobalt, are crucial for making new batteries, while others, like manganese and zinc, may be repurposed for agriculture as fertiliser.

Until now, South Africa’s battery recycling efforts have focused on lead-acid car batteries. For lithium-ion batteries, recycling has been limited, requiring expensive exports to facilities in Europe or China. This led to many batteries ending up in landfills.

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Volvo FH 750hp Truck Delivered to Wardens Cartage in South Africa | Colin on Cars

Volvo Trucks has marked a significant milestone recently with the delivery of South Africa’s very first Volvo FH 750hp Version 6 XXL cab to its long-standing customer, Wardens Cartage. The handover of the truck, a Euro 5 6X4 tractor unit, was held at a special VIP ceremony at the renowned World of Volvo in Gothenburg, Sweden.

Wardens Cartage, a Volvo Trucks customer for 20 years, received the vehicle, which comes equipped with full air suspension and Volvo's latest-generation Globetrotter XXL cab. The truck’s 16-litre engine delivers 551 kW, designed to handle heavy-duty loads across challenging terrains, ensuring both productivity and safety on the road.

Anders Friberg, Director of New Truck Sales at Volvo Trucks South Africa, highlighted the importance of the model: “The Volvo FH16 is our most powerful truck, built to tackle the toughest jobs where extra horsepower and torque are essential. Its D16 engine and enhanced driver comfort features are perfectly aligned with the demands of our customers, ensuring high levels of productivity and safety.”

Wardens Cartage, a specialist in the transportation of petroleum and petrochemical products, has been providing vital logistics services for 47 years. The company’s transport network spans not only across South Africa but also into neighbouring countries including Botswana, Namibia, Zimbabwe, Zambia and even as far as the Democratic Republic of Congo. Their fleet carries a range of essential products such as aviation fuel, oils, lubricants and food-grade items.

Commenting on the handover, Per Erik Lindström, Senior Vice President of Volvo Trucks International, expressed pride in the partnership: “It is an honour to present this new-generation truck to Wardens Cartage. As one of our most loyal customers, this event signifies an important moment for both of us, as we bring this advanced model to South African shores. We believe that success starts with the driver, and we wish Wardens many safe and productive miles ahead.”

Pragasen Govender, General Manager at Wardens Cartage, shared his thoughts on the momentous occasion: “It’s a proud day for our company to take delivery of this remarkable vehicle in Gothenburg, the home of Volvo Trucks. We have consistently chosen Volvo for its reliability, exceptional service, and focus on driver and fleet safety. This latest addition will undoubtedly enhance our operations and enable us to continue growing our business.”

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Africa Automotive: All go for IATF 2025 with eyes on Auto Sector

With the ‘go’ button having been pressed on the Intra-Africa Trade Fair 2025 taking place in Algiers, Algeria in September next year, the countdown has begun towards an event expected to result in trade an investment deals exceeding US$44-billion.

Although only a sub-set of the entire IATF event, the Africa Automotive Show will play a large – and significant – part in the proceeedings given the intense activity in the automotive sector taking place throughout Africa that, together with full acceptance and implementation of the African Continental Free Trade Are (AfCTA) is helping to turn the continent into one large automotive hub.

Some 35000 attendees from more than 140 nations are expected to gather in Algiers for the Intra-African Trade IATF2025 and the week-long exhibition will feature 2 000 exhibitors from Africa and around the globe, showcasing goods and services to potential buyers and industry professionals.

Organised by the Government of Algeria under the theme ‘Gateway to New Opportunities’, the event will leverage the AfCFTA, which comprises around 1,4-billion people and a combined GDP of more than US$3,5-trillion. The biennial fair is run by the African Export-Import Bank (Afreximbank) in collaboration with the African Union and AfCFTA Secretariat.

Chief Olusegun Obasanjo, Chair of the IATF Advisory Council and former Nigerian president, highlighted the fair’s impact: “The IATF has become a vital platform for fostering intra-African trade and investment by facilitating business interactions and providing access to trade and market information. With more than 70 000 visitors and more than 4 500 exhibitors at the last three editions, the fair has contributed $100-billion in trade deals. We encourage African businesses to seize this opportunity to expand their markets and engage with peers."

The event will host numerous key activities, including a trade exhibition, the Creative Africa Nexus (CANEX) programme, featuring exhibitions and summits on African fashion, film, music, literature, sport, and more.

An example of the burgeoning automotive activity is the recent announcement by Stellantis to expand its Middle East and Africa (MEA) footprint by launching the locally assembled Jeep Grand Cherokee L in Egypt. This milestone, achieved at the Arab American Vehicles (AAV) plant in Cairo, is a pivotal part of the automaker’s ‘Dare Forward 2030’ strategy.

“This marks a crucial moment for Stellantis in Egypt,” said Samir Cherfan, Chief Operating Officer of Stellantis MEA. “By restarting production at AAV, we are reaffirming our commitment to Egypt's industrial growth and aiming to solidify our leadership in the region. Our goal is to capture over 22% of the market by 2030.”

Cherfan revealed Stellantis’ ambitions to become the top player in the region, selling 1-million vehicles annually by 2030, with 35% of those being electric. The plan also includes achieving 90% local production autonomy, reinforcing the company’s position as the most regionally integrated automotive manufacturer.

The local assembly of the Jeep Grand Cherokee L not only supports Stellantis' vision but also highlights Egypt’s strategic role within its wider operations. This move strengthens the company’s ability to serve markets across the MEA, boosting local job creation and skills development.

While the Egyptian production will be for left-hand drive markets, Stellantis South Africa notes it is not inconceivable this could expand to right-hand drive markets particularly in Sub-Saharan Africa.

Hesham Hosni, Managing Director of Stellantis Egypt, noted: “Our long-standing partnership with the AAV plant is key to our success here. This relaunch reflects our confidence in Egyptian expertise and infrastructure."

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August 2024 Vehicle Sales See Decline Despite Strong July Performance

New vehicle sales in South Africa took a dip in August 2024, following a robust performance in July, according to naamsa | The Automotive Business Council. Despite the positive momentum in July, the market couldn't maintain its upward trajectory into August.

The total domestic new vehicle sales for August 2024 stood at 43,588 units, marking a decrease of 2,266 units or 4.9% compared to the 45,854 vehicles sold in August 2023. The export market saw an even sharper decline, with sales dropping by 14,658 units or 34.3%, resulting in 28,073 vehicles exported in August 2024 compared to 42,731 units in the same month last year.

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Within the total industry sales, 35,503 vehicles, or 81.5%, were sold through dealerships. The vehicle rental industry accounted for 12.4% of sales, government purchases made up 3.3%, and corporate fleets accounted for 2.8%.

On a positive note, the new passenger car market saw growth, with 30,022 units sold in August 2024, an increase of 891 cars or 3.1% from the 29,131 sold in August 2023. Car rental sales were particularly strong, contributing 16.7% of all new passenger vehicle sales for the month.

However, the market for new light commercial vehicles, including bakkies and minibuses, experienced a significant decline, with sales falling by 2,941 units or 21.5% to 10,709 vehicles, compared to 13,650 in August 2023. The medium and heavy truck segments showed mixed results. Medium commercial vehicle sales rose by 8.1% to 748 units, while heavy trucks and buses saw a decrease of 11.4%, with only 2,109 units sold compared to 2,381 in August 2023.

The overall decline in vehicle exports continued, influenced by weak economic activity in Europe. Despite this, vehicle exports to the US saw a significant increase of 132% for the year to date compared to the same period in 2023.

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The naamsa SA Auto Week, scheduled for October 15-18, 2024, at the Cape Town International Convention Centre, will provide a crucial platform for networking and discussions within the South African automotive sector. The event will showcase 100 years of the industry’s history and include the naamsa Accelerator Awards and the Captains of Industry Gala, among other highlights.

Despite the challenges, there are signs of optimism. The stronger rand, lower consumer inflation, decreasing fuel prices, and potential interest rate cuts before the end of the year are expected to boost consumer sentiment and economic activity. While immediate improvements in vehicle affordability may be limited, these factors are anticipated to contribute to a more positive outlook for the remainder of the year.

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Daimler Truck achieves production milestone

Daimler Truck Southern Africa (DTSA), the East London-based truck assembly plant, marked a significant achievement recently by officially rolling off the 800 000th Completely Knocked Down (CKD) kit from its parent factory in Woerth, Germany.

The vehicle, a Mercedes-Benz Actros 2645LS/33, emerged from the assembly line in a joint celebration with the Woerth source plant in Germany. Sesfigile Logistics and Safety One Logistics, both owned by Nelen Gounder, purchased the truck to commemorate their respective 20th and 10th anniversaries.

The Woerth plant, founded in 1963, is Mercedes-Benz Trucks’ largest truck assembly facility. Here, the Actros, Arocs, and Atego model series take shape. Additionally, Woerth produces the battery-electric Mercedes-Benz eActros 300/400 for distribution haulage, along with the eEconic electric series-production truck for municipal use. The eActros 600, designed for long-distance haulage, is set to enter series production by the end of 2024.

The East London assembly plant boasts a storied history spanning six decades. From the first Mercedes-Benz Truck in 1962 to thousands of trucks and buses today, the plant remains a cornerstone of the Buffalo City Metropolitan Municipality.

Employing around 300 people, it ranks among Daimler Truck’s largest CKD-plants outside Europe. In 2019, DTSA assembled its 750 000th CKD unit, a Mercedes-Benz Actros 2652 LS 6×4.

Gladstone Mtyoko, Vice President for Manufacturing, acknowledged the complexity of assembling products from four different source plants on a single production line. Despite this, the team consistently delivers high-quality units. The assembly of the 800 000th CKD truck stands as a proud milestone for both the Woerth and local East London plants.

Sesfigile Logistics commands a fleet of 200 trucks, specializing in beverage and petroleum transportation. Its reach spans local, national and cross-border logistics, while. Safety One Logistics, grounded in precision and efficiency, handles petroleum and specialized products with care.

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Cape 1000 back again next year

The Cape 1000 is set to return for its fourth edition from in March 2025. The event, which annually adjusts its routes to showcase different parts of the Western Cape, will start at the V&A Waterfront in Cape Town, with stops in Hermanus, Franschhoek, and Ceres, before concluding back in Cape Town.

It will again be hosted in partnership with Private Clients by Old Mutual Wealth and will feature a new collaborator, the Official Ferrari Dealer Scuderia South Africa. Scuderia South Africa plans to participate with four vehicles, including both modern sports cars and classic models.

Entries for the event are now open, with participation limited to 65 cars. The Cape 1000, which started in 2022, is a regularity rally inspired by international tribute races. 

It features four categories: Pre-1976 (Classic), 1977-1996 (Modern Classic), 1997-current (Sports), and Restomod/Recreation. This diversity allows a wide range of vehicles to compete, contributing to the event's unique character.

Event Director Vanessa Crichton expressed enthusiasm about the upcoming rally, highlighting its international appeal and the scenic routes that will be featured once again. The organisers intend to place greater emphasis on the regularity rallying component in next year’s event, while still maintaining the grand touring experience.

Private Clients by Old Mutual Wealth, a company specialising in investment and wealth management, continues to support The Cape 1000. Jean Minnaar, Managing Director, noted the alignment between the event’s celebration of engineering excellence and the company's core values. Minnaar also acknowledged the event’s role in attracting collectors from around the globe to South Africa.

Participants can look forward to an experience marked by stunning landscapes, high-quality accommodation, and strong camaraderie. Registration details are available at www.cape1000.com.

Proceeds from the event will support the Motorsport Legends Benevolent Fund, which provides financial assistance to members of the motorsport community in need, particularly those of older generations.

The event will also support the QuadPara Association of South Africa (QASA), a leading organisation representing individuals with spinal cord injuries and physical disabilities, offering programmes and services aimed at societal integration.

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Double points spices up Rally Raid where Ford hopes to capitalise

The South African Rally-Raid Championship (SARRC) is gearing up for the second half of the 2024 season with two back-to-back races in Parys, Free State, this weekend. The Neil Woolridge Motorsport (NWM) Ford Rally-Raid Team is determined to capitalise on this opportunity to accumulate vital points.

This double-header weekend, the only one of its kind in the 2024 season, will see competitors tackle approximately 800 km of challenging terrain, with the INGCO Parys 400 on Friday and the INGCO Vaal 400 on Saturday. The stakes are high, as double points are on offer, which prove decisive in the battle for the championship as the season edges towards its conclusion in November.

#Lance Woolridge and Kenny Gilbert

Lance Woolridge and Kenny Gilbert, driving the EcoBoost-powered and Shell-sponsored Ranger (#234), are currently leading the NWM Ford charge. After an impressive performance at the Safari 1000 marathon event in June, where they secured second place, they now sit third in the Overall Production Vehicle standings. They are just seven points behind Toyota’s Giniel de Villiers and Elvéne Vonk and 23 points behind the current leaders, Henk Lategan and Brett Cummings (Toyota).

In the fiercely contested Ultimate (T1+) class, Lance and Kenny are tied for third place with Toyota’s Guy Botterill and Dennis Murphy. With every point crucial, the competition over the two days promises to be intense.

Reigning champions Gareth Woolridge and Boyd Dreyer (#200) have had a challenging start to the season, but their determination and speed saw them finish fourth overall in the previous round, boosting them to sixth in the overall standings and seventh in the Ultimate class. With only a few points separating them from their rivals, Gareth and Boyd are focused on regaining ground in their NWM Ford Ranger.

#Gareth Woolridge and Boyd Dreyer

"We’ve traditionally done well at the Parys events and are excited to push our two Rangers to their limits," said Neil Woolridge, NWM Ford team principal. "After the tough Safari 1000 marathon, we’ve stripped the cars down and thoroughly prepared them for the second half of the season. With the unique challenge of back-to-back races, it’s crucial that we secure good points on Friday without taking unnecessary risks, so we’re in a strong position for Saturday."

Wors Prinsloo and Andre Vermeulen (#241), part of the NWM-supported privateer team, had a strong showing at the last race in their newly upgraded NWM Ford Ranger. Having consistently scored points throughout the season, they are eager to climb higher in the championship standings from their current 11th overall and ninth in the Ultimate class.

#Ford seeking to gain valuable points

The race weekend will be based at the Stonehenge River Lodge in Parys, which will serve as both the race headquarters and the service park. The action kicks off with Round 4, the INGCO Parys 400, on Friday, beginning with a 15 km sprint qualifying loop at 07:10, followed by the main 175 km race at 08:30. Saturday will see Round 5, the INGCO Vaal 400, with a 10 km qualifying sprint and two loops of 190 km each.

Fans can stay connected and follow the action by tracking the crews’ positions throughout the races using the RallySafe app, available for download on iOS and Android devices.

Images: Colin Mileman

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Citroën C3 Aircross: Stylish and Practical 1.2 Turbo SUV Review

Of all the motor manufacturers scattered across the globe, Citroën stands out as the one most prepared to seriously challenge design and styling norms and has produced some spectacular, quirky and iconic cars over the years.

Originally launched into South Africa in 1919 the marque quickly developed a dedicated following that continues today through the Citroën Car Club and members own cars dating back to 1925 when it introduced the 5HP Torpedo, or Roadster, which was a two-seater with a simple hood and a fish tail shaped rear.

Since then, the company has introduced a host of innovative and well left-of-field designs including such models as the 1980 Karin, 1986 Xanthia, 1988 Activa 1 and others including the Citela and Bijou. Not all of these were successful or big sellers, but that has never deterred its designers from pushing that proverbial envelope.

The company’s history in South Africa is also one of here, not here and back again where it is now part of the giant conglomerate of Stellantis and slowly, but steadily, building a new following – the latest of which is the C3 Aircross, the second model to be launched locally as part of the brand's C-Cubed programme.

My test unit was the MAX 1.2 Turbo in 5-seater configuration but it can also be specified in 7-seat format and the target audience is very much families seeking space and practicality, while also appealing to young professionals with its blend of style, innovation, and safety.

The style harks back to that first introduced with the Cactus – which I rather liked with its external bump protectors – and is one that will remain modern looking for a good many years.

Positioning it on the price ladder it comes up against the Toyota Urban Cruiser 1.5 XS (R342 500), Nissan Magnite 1.0 Turbo Acenta Plus manual (R343 200) and Haval Jolion 1.5T City (R345 950), making its R344 900 price tag extremely competitive.

The SUV is powered by a 1,2-litre turbo-charged PureTech engine delivering 81 kW at 5 500 r/min and 205 Nm of torque from 1 750 r/min, paired with a six-speed automatic transmission. Fuel consumption is claimed at 6,3 l/ 100 km but in the real world of my test cycle, the average was 7,5 l/100 km.

This sits in comfortably with what one could expect from the other price competitors but, interestingly, except for the 1,5-litre Haval, the Citroën has more power and torque on offer and this can be felt in both the urban and rural settings where the willing and energetic engine makes light work of both traffic and higher speed runs – even if it is no dragster getting off the line with 0-100 km/h coming up in around 11 seconds.

It has a length of 4 324 mm and a width of 1 796 mm with 200 mm of ground clearance for those forays off the tarmac – this spirit of adventuring complemented by 444 litres of luggage space and 839 litres with the rear seats folded.

The wheelbase of 2 671 mm adds to its solid feel on the road and its driveability is made easier by steering that is sufficiently light in low-speed parking scenarios and hefty enough as the speed increases to inspire a confident approach to the twisties.

For a car displaying quite a lot of plastic trim, the noise, vibration and harshness levels are particularly low, making the open road your chosen musical accompaniment not having to compete with wind noise, rattles and tyre rumble over that intricate guitar solo.

To achieve price parity, especially against the Chinese automakers, Citroën has moved much of its production to the East and this has paid off, considering the price positioning of the C3 Aircross and its level of standard specification – the only complaint here in the fact it has only two crash bags up front.

It rides on 17-inch alloy wheels and has anti-lock braking, Electronic Stability Program (ESP), tyre pressure monitoring, hill-hold assist, internally adjustable headlight positioning and a rearview camera all fitted as standard.

Up front, the dashboard includes a soft-touch finish and a seven-inch TFT cluster, along with a 10-inch touchscreen that provides access to infotainment and connectivity options, including Apple CarPlay and Android Auto.

The Citroën C3 Aircross comes with a 5-year/100 000 km warranty and a 4-year/60 000 km service plan. The brand also offers the Stellantis WePledge programme, which includes additional support such as mobility guarantees and security assistance.

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Africa Automotive: Morocco usurps South Africa as leading auto hub

In the realm of motoring manufacturing in Africa, Morocco has emerged as a surprising leader, outpacing traditional powerhouse South Africa. With a strategic geographical positioning, favourable economic policies, robust infrastructure, a skilled workforce and competitive production costs, Morocco has become the continent's auto hub.

Morocco's advantageous positioning on the world map, nestled at the junction where Europe, Africa and the Middle East converge, naturally bestows upon it an unparalleled edge in market accessibility. This prime location not only facilitates the seamless movement of goods across borders but also significantly reduces transportation costs and timeframes.

Automakers, in pursuit of establishing a global footprint, find Morocco's proximity to European markets particularly appealing, as it enables them to cater to a diverse customer base with heightened efficiency. The nation’s strategic placement is not merely a geographical boon but a gateway that opens up a spectrum of opportunities for the auto industry to thrive.

By capitalising on this unique advantage, Morocco has adeptly positioned itself as a central hub in the automotive sector, offering access to a vast array of markets. This strategic geographical positioning is a cornerstone of Morocco's ascendancy in becoming the pre-eminent auto manufacturing hub on the African continent, underscoring its significance in the global automotive landscape.

Favorable Economic Policies and Investment Incentives

The Moroccan government has been astutely aware of the potential economic uplift that the automotive sector could usher into the nation. In a strategic move to harness this potential, an array of favourable economic policies and enticing investment incentives have been put in place.

These policies are not just superficial lures but are deeply entrenched frameworks designed to cultivate a thriving automotive manufacturing ecosystem. Tax exemptions, significant subsidies, and a streamlined bureaucratic process offer a fertile ground for foreign automakers to plant their roots without the customary fiscal burdens or red tape that can stifle growth and innovation.

Furthermore, these incentives are tailored to bolster long-term investments and collaborations, positioning Morocco not just as a manufacturing base but as a partner in automotive excellence. This proactive approach by the Moroccan government has been pivotal in transforming the national landscape into an attractive haven for automotive giants, fostering an environment where the auto industry can flourish unencumbered by the usual constraints faced in other regions.

Robust Infrastructure and Logistics Network

Morocco's standing as a beacon of automotive manufacturing efficiency is markedly reinforced by its state-of-the-art infrastructure and comprehensive logistics network. The country is equipped with cutting-edge ports, which are amongst the most modern in Africa, ensuring that both the import of raw materials and the export of finished automobiles are conducted with the utmost efficiency.

Its railways and roadways, developed with precision engineering, span the length and breadth of the nation, facilitating an unimpeded flow of goods within Morocco and beyond its borders. This intricate network of transport modalities is pivotal in ensuring that production lines are never halted due to logistical setbacks, thereby enabling automakers to adhere to stringent delivery schedules.

Beyond mere transportation, the logistical prowess of Morocco extends into the realm of supply chain management. With advanced systems in place, the tracking, handling, and distribution of automotive components are executed with laser precision, thereby minimising wastage and optimising resource allocation.

This robust infrastructure and logistics framework not only underpins the operational excellence of Morocco's automotive sector but also serves as a magnet for global automakers in search of reliability and efficiency in their manufacturing processes. It's this seamless integration of infrastructure and logistics that fortifies Morocco’s position as a formidable contender in the global automotive arena, setting a benchmark for others to follow.

Skilled Workforce and Training Programs

A pivotal element in Morocco's rise as the automotive hub of Africa is its investment in cultivating a skilled workforce, underpinned by an emphasis on specialised training programmes.

The nation has strategically developed a network of vocational training centres and partnerships with global automotive companies, aimed at equipping its labour force with the necessary expertise to meet the demanding standards of the industry.

Renault's Tangier plant.

These programmes are not only tailored to the intricacies of automobile manufacturing but are also designed to be dynamic, evolving in tandem with the latest advancements in automotive technology and processes. As a result, Morocco boasts a pool of highly skilled technicians, engineers and workers who bring a blend of technical acumen and practical experience to the production lines.

This commitment to workforce development ensures that the country's automotive sector is powered by individuals who are not just proficient in their roles but are also innovators capable of driving efficiency and excellence. The strategic foresight in fostering such a skilled workforce serves as a linchpin in Morocco's automotive industry, enabling it to not only compete but also set new standards on the global stage.

Competitive Production Costs and Quality Standards

In the landscape of global automobile manufacturing, Morocco distinguishes itself not only through its strategic initiatives but also via its competitive edge in production costs and adherence to high-quality standards. The convergence of lower labour expenses, advantageous energy rates and reduced operating costs positions

Morocco as an appealing hub for automakers aiming to enhance their operational efficiency. This financial attractiveness is complemented by a steadfast commitment to quality. Moroccan production facilities are governed by stringent quality control measures, ensuring that each vehicle not only aligns with but often surpasses international quality benchmarks.

This meticulous attention to cost-efficiency coupled with quality excellence underscores Morocco’s capability to produce vehicles that stand up to global scrutiny, thereby cementing its status as a formidable player in the automotive domain. The synthesis of cost competitiveness and quality assurance is pivotal in Morocco’s ascension as the automotive leader in Africa, showcasing a model of manufacturing excellence that resonates on a worldwide scale.

Images: supplied (Cover image Ulli/Pixabay)

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