
A noticeable shift is taking hold within South Africa's transport sector. This change is being driven by women who are not only mastering the long stretches of national road but also actively redefining perceptions of the truck driving profession.
Zureena Samuels, a driver-operator for Frost Logistics, embodies this evolution. Her path into trucking was paved by a family connection to the road, a strong desire for independence, and an appetite for new experiences. "I found my calling behind the wheel of a Code 14 truck," Samuels states simply.
Operating a Volvo FH truck, Samuels specialises in the careful transport of temperature-sensitive goods. Her daily work involves ensuring the integrity of fresh produce, frozen foods, pharmaceuticals, and other perishables requiring strictly controlled environments throughout their journey.
"As truck drivers, we play a vital role in the economy, and I am proud to be doing my part," Samuels explains. "More specifically, as a female truck driver, I feel motivated to succeed at the logistical challenges we encounter daily. As a bonus, I get to experience some truly beautiful destinations across South Africa and meet inspiring people. It brings its own rewards."

Samuels is a vocal advocate for greater inclusivity within transport companies and among industry decision-makers. "It starts with giving women their rightful place," she asserts. "Promote female role models, offer dedicated training and mentorship, and involve women in decision-making processes. We can add significant value if given the opportunity. Ultimately, this benefits everyone and leads to shared success."
Recalling her first day manoeuvring a large truck, Samuels describes it as both nerve-wracking and thrilling. Her inherent determination and adventurous spirit quickly saw her mastering the vehicle's capabilities, marking the beginning of a career built on courage, resilience, and unwavering commitment.
Women truck drivers routinely navigate distinct hurdles, including limited access to suitable facilities, ongoing safety concerns, and persistent gender-based stereotypes. Yet drivers like Samuels demonstrate what is achievable, whether reversing 15-metre trailers with precision, ensuring temperature-sensitive cargo arrives on time and intact, or safely traversing difficult routes in adverse weather conditions.
What fuels her drive? A deep passion for the job and the satisfaction of mastering a skill demanding both mental acuity and physical strength. Equally important is the knowledge that her presence on the road helps clear a path for others following behind.
Samuels emphasises that efficiency in truck driving hinges on meticulous attention to detail, effective time management, and an unwavering focus on road safety. "Long hours alone demand self-motivation and emotional resilience," she notes. "You need to stay calm under pressure and make decisions swiftly. Features like adaptive cruise control and advanced braking systems aren't just conveniences; they are essential for enhancing safety and performance. I firmly believe every truck should be equipped with technology like automatic emergency braking and lane-keeping assist."
As South Africa observes Women's Month in August, Samuels sees it as a period for reflection. "It acknowledges progress while highlighting the challenges and barriers still facing women seeking equal opportunities and fair recognition," she says. "Women’s Month is a call to action to create space for women in sectors that have historically excluded them. It’s time to acknowledge that change isn't just possible; it’s actively unfolding."
"I am living proof," Samuels continues. "Women can contribute meaningfully to both the economy and the industry, driving positive change in the communities we serve. Skills and competence should never be used as barriers. At heart, we all want to earn an honest living to support ourselves and our families. Given the chance, women can rise to any challenge and help transform transport."
Samuels credits a strong support network, particularly her family, for her success. "My father and brothers taught me the ropes and constantly reinforced that 'you can do this.' Their belief became the bedrock of my confidence and career," she shares.
Acknowledging the demands of life on the road – long hours, scarce rest stops, delivery pressures – Samuels prioritises self-care: staying hydrated, eating properly, exercising, and ensuring adequate rest. "In this job, health isn't a luxury; it's a necessity," she stresses. "You need constant alertness. Being healthy provides the energy and sustained focus required to deliver safely and punctually."
Her truck cab serves as a home away from home, even carrying a name inspired by strength and wisdom: Sarabi, after Simba's mother in The Lion King. "Her character embodies mine; soft, but bold," Samuels explains.
Beyond driving, Samuels champions industry improvements. "In South Africa, safety transcends gender," she points out. "Safer, cleaner rest stops with secure parking are essential for all drivers, especially long-haul operators needing reliable overnight rest. Facilities thoughtfully designed for women would be a major step forward, encouraging more to enter the industry with confidence."
For young women contemplating trucking, Samuels offers clear advice: be strong, be smart, be prepared to work hard, and stay true to yourself. "Prioritise safety always, plan meticulously, and never give up," she urges. "Surround yourself with mentors and like-minded pioneers; they offer guidance and support. And crucially, remember to find enjoyment in the journey."
"Empowering women isn't about diminishing the contributions of the many men dedicated to transport," Samuels concludes. "It’s simply about making space for women like me to participate fully too."
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