Durban, South Africa – At just 21 years old, Kiara Baijnath has already achieved what many in the trucking industry spend decades working towards. She’s the proud owner of five brand-new Volvo FH extra heavy trucks, each decked out in bold pink branding and matching double-link trailers. These eye-catching vehicles mark the launch of HerWay Logistics, Baijnath’s new long-haul transport company set to shake up the male-dominated industry.
Her passion for trucking was sparked at an early age, riding alongside her grandfather in his old truck as he delivered crops to the local farmer’s market. “Even back then, I told him that one day I wanted to drive my own truck,” she recalls.
Kiara Baijnath (centre) takes ownership of five brand-new FH extra heavy trucks, presented by Herman Steyn, Volvo Trucks Sales Executive (left) and Anders Friberg, Director of New Truck Sales at Volvo Trucks South Africa (right). That dream never faded. After finishing school, Baijnath began crafting a business plan focused on establishing a female-led haulage operation that would train and employ women drivers. With the backing of her supportive parents—who helped her with initial funding—she approached Volvo Trucks in Durban, expecting a tough sell.
“I was bracing myself for rejection, but to my surprise, the team was just as excited as I was,” she says. “They immediately started brainstorming and setting up timelines, which only fuelled my own enthusiasm.”
Her bold vision soon grew bigger, with a fleet of high-tech trucks that could compete for major contracts from day one. HerWay Logistics’ vehicles come equipped with Volvo Connect, a fleet management system that allows her to monitor everything from mechanical performance to driver behaviour remotely.
Herman Steyn, Sales Executive at Volvo Trucks Durban, explains, “Volvo Connect helps operators run a more efficient and profitable transport business. It’s a perfect match for forward-thinking entrepreneurs like Kiara.”
Anders Friberg, Volvo Trucks South Africa’s Director of New Truck Sales, agrees. “The new generation of fleet owners understand the power of technology in trucking. Kiara, for example, has already calculated that driving just a little more efficiently—saving 400 metres per litre—could cut fuel costs by R100,000 per truck per year. That’s the kind of smart thinking we love to see.”
HerWay Logistics officially hits the road on 1st February, starting with long-haul deliveries between Durban and Johannesburg, one of South Africa’s busiest routes. But Baijnath and her team have even bigger plans, aiming to expand into neighbouring countries with the support of Volvo Trucks’ service network across sub-Saharan Africa.
“We’ve structured our business and service agreements to allow cross-border operations,” she explains. “Beyond that, we’ll be working on our driver-training programme. Women’s empowerment and road safety are non-negotiable for us.”
And those bright pink trucks? They won’t just stand out on the road; they’ll serve as a statement. “They’ll be hard to miss, and that’s the point,” Baijnath says. “We want people to know we’re here, we’re serious, and we’re doing things differently.”
HerWay Logistics’ headquarters is based in Prospecton, Durban, with plans to establish depots across South Africa as the business grows. With its fresh approach and strong backing, it’s clear that this young entrepreneur is set to drive change in more ways than one.
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