Hold onto your hats, luxury travellers! Roxstar Luxury Travel, the homegrown travel concierge that’s been making waves across the continent, has just upped the ante. The boutique agency, known for crafting those ‘pinch-me’ holiday experiences, has officially launched its own dedicated private aviation service, Fly with Roxstar.
This is a major move for the proudly South African, women-led agency, and its founder, Roxy Robinson, is buzzing. “This is about changing the game,” says Robinson. “We’re throwing the doors wide open to a world of private air travel, making it a more accessible option for our clients who value their time and privacy above all.”
Roxy Robinson
What does that mean for you? Think bypassing the main airport chaos, setting your own schedule, and landing on a remote airstrip just a stone's throw from that exclusive safari lodge. With access to a global network of over 40 000 airports—many of which commercial airlines can’t even dream of touching—Roxstar is quite literally putting the entire map on the table.
“People think private jets are just for champagne and caviar,” Robinson notes with a smile. “And ja, that’s certainly part of the fun. But it’s also about practicality. It’s about getting a groom to his wedding in the Maldives against all odds or whisking an A-lister away to a hidden Patagonian retreat after the Oscars, no paparazzi in sight. We don’t just book flights—we make stories happen.”
Through the new Fly with Roxstar platform, clients can directly compare aircraft, from nimble light jets for a quick business hop to sprawling jets with proper bedrooms for that long-haul comfort. You can peek at cabin photos, check out the amenities, and even book a helicopter to zip you from the tarmac straight to the winelands.
And because it’s a Roxstar experience, the personal touch is never forgotten. Every passenger on a private charter will find a delicious Dubai Pistachio Bar from Dodo Chocolates waiting for them—a nod to Roxy’s own favourite treat.
“It’s the little things that count,” she says. “Our team of aviation specialists is on call 24/7 to handle every detail. We’re not just selling a seat on a plane; we’re managing your entire experience from the moment you get the idea to travel right until you touch down back home.”
Group trips? Also sorted. They can now coordinate charters for everyone from a sports team to an entire film crew.
So, if your travel dreams are starting to feel a little too big for commercial, you know who to call.
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